Markup analysis, regional arbitrage, and the data behind every pour. Written for diners who want more than a guess.
Restaurants know exactly how budget-conscious diners think. Here's how they exploit it — and how to order the best value wine at a restaurant instead.
Ten villages. Serious, age-worthy red wine. Priced like the cheap stuff. This is the best value wine category on almost every restaurant list — and most diners walk right past it.
A $30 bottle on a restaurant list typically retails for $9. A $100 bottle retails for $30–40. Here's the full breakdown of restaurant wine markups — and when the math finally works in your favor.